The goal of your restaurant marketing plan should be to reach your potential guests where they go to make their restaurant decisions. Companies like Groupon, OpenTable, and others market themselves as the place where you can reach your guests at this critical decision point. While these sites have their place, no site can compare to the restaurant marketing potential of Google. Google is the highest traffic site in the world. More searches are performed on Google than all other search engines combined. It is the modern day Yellow Pages on steroids and you don’t have to pay for a full page ad or rename your business A-1 Restaurant to get noticed. Your restaurant marketing goal at all times should be to get to page one of Google’s search engine results for you type of restaurant in your city.
The first page of Google is the Holy Grail of internet marketing. Few people searching for information on Google will ever make it past the first page of search engine results. Most will never make it past the first few results. There are generally ten spots on the front page of Google’s search engine results. This blog will teach you several ways to claim one (or more) of these spots. The easiest of all of these methods is to utilize Google Places for restaurant marketing. It is also the most powerful tool Google offers to independent restaurants.
Here are four major benefits the of Google Places restaurant marketing:
- Reserved for local businesses: No matter how much the corporate restaurants have to spend on their online marketing efforts, they cannot buy these spots. The reason these three to seven spots are reserved on the front page is to showcase local businesses. Without a local address on their homepage, they cannot compete for these spots.
- Front page exposure: In many cities, seven of the spots on the first page are reserved for local businesses. This means that your greatest opportunity to get on the first page is through Google Places. The format of Google Places makes it one of the most visually striking parts of the page and draws the visitors’ attention.
- Google map inclusion: By claiming your Google Places account, you get included on the Google maps. This means that when visitors look at a map of an area, your restaurant will show up. As more internet searches are being performed on mobile devices, this will grow in significance.
- Google special offers: Google offers you the opportunity to stand out even further by allowing you to make a special offer from your Google Places page. This gives you the opportunity to make an offer directly to potential guests looking for your type of restaurant. Extending this offer is free to your restaurant.
There is one catch though. Restaurants are one of the most competitive industries for Google Places. In most industries, it is remarkably easy to claim a top spot in Google Places. In some markets, local restaurants are already competing for these spots. Fortunately, you do not have to go it alone. You have found this site. As an early reader of this site, you get an advantage on the competition. Here is how you get a leg up.
I could literally write an entire ebook on how to create the perfect Google Places listing. Instead, I negotiated a deal to provide you the rights to one for free. Just fill out the box below and I will send you a copy of this ebook for free. This ebook provides more details on the benefits of Google Places and how you can take advantage of this opportunity.
For the first 10 restaurants to sign up for the report, I will include a very special bonus. Before you fill out your account, I will complete an analysis of your Google Places competition. I have made a substantial investment in software that allows me to determine what factors are causing your competitors to rank in Google Places. By looking at this data, I can give you an accurate idea of how difficult it will be for you to claim the top spot. For non-competitive markets, I can give you a bit of guidance. For competitive markets, I will advise you on how to find a SEO professional to help you claim the top spot.
Google Places is the great marketing equalizer for local and independent restaurants. This should be a key component of your restaurant marketing plan. Google is giving you an advantage over the large chains. It is up to you to utilize this advantage to grow your sales. With this little bit of guidance, you are well on your way to rising to the top of Google Places.