opentable restaurant marketing

How Restaurants Can Save Money On OpenTable

Let me make it perfectly clear from to beginning of this post: if your restaurant uses OpenTable, you need to read this post.  A great deal has been written lately about the cost of OpenTable to restaurants.  Many restaurant owners have decided that the cost per reservation does not justify using the system.  I would […]

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Timeline Features For Facebook Restaurant Marketing

On March 31st, many restaurant owners and managers were surprised to see their restaurant’s Facebook fan page had changed.  Several of the features that previously existed to engage their fans had simply disappeared overnight.  Facebook had announced this change over a month in advance, but the news failed to reach most owners in time.  As […]

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google marketing restaurant

Why Google Places is the Great Restaurant Marketing Equalizer

The goal of your restaurant marketing plan should be to reach your potential guests where they go to make their restaurant decisions.  Companies like Groupon, OpenTable, and others market themselves as the place where you can reach your guests at this critical decision point.  While these sites have their place, no site can compare to […]

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