Welcome to Restaurant Marketing Plan

Restaurant Marketing Plan provides restaurant owners and managers with up to date, reliable, and actionable tips to help reach potential guests online. For owners and managers who want to take a “hands on” approach towards marketing their restaurant, this site provides insights to help them achieve the best results for the time they invest. You will find best practices for marketing your restaurant on Google, Facebook, and YouTube as well as restaurant specific sites like OpenTable and Yelp! There are also posts that provide tips on “four wall” marketing inside of your restaurant. All aspects of a restaurant marketing plan are included to help take your sales to the next level.


What makes Restaurant Marketing Plan different from other sites is that it is written from the point of view of a restaurant industry professional. Restaurants are not like other businesses. They have unique online challenges and opportunities. Restaurants also face unprecedented competition and corporate chains with massive marketing budgets. This site shows independent restaurant owners how to surpass those corporations for a fraction of the cost using the superior methods. Search engines and social media are truly the great equalizer for independent restaurants that know how to properly utilize them. This is where you can find that knowledge.


Restaurant Marketing Plan is just one part of a larger network of restaurant industry blogs know as The Hospitality Formula Network. This network also includes The Manager’s Office, Tips Squared, and Foodie Knowledge. All of the sites on the network, including Restaurant Marketing Plan, are written by David Hayden. Mr. Hayden is a restaurant industry consultant, blogger, and the author of Tips2: Tips For Improving Your Tips. In marketing his restaurant server training manual and numerous blogs, he became fascinated with search engine optimization, functional website design, and best practices for social networks. Dozens of businesses can attest to the benefits of his services and the value he provides. Now he is making this knowledge available to restaurant owners and managers trying to find ways to improve their restaurant marketing plans.


Most Recent Posts From Restaurant Marketing Plan

Why Restaurant Reputation Management Should Be Part Of Your Marketing Plan

Reputation management for restaurants is the most commonly overlooked part of a comprehensive restaurant marketing plan.  Most owners understand the need of a great looking website.  Many understand the importance of search engine optimization (SEO) to improve their rankings in Google search.  These are areas where restaurants spend large amounts of money to try to […]

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Why Your Facebook Fans Do Not See Your Updates

Lately there seem to be a great number of restaurant Facebook pages asking that I change my settings so I can see their updates. This always makes me shake my head. They are under the mistaken assumption that Facebook is robbing them of the opportunity to reach their fans. The problem in their opinion must […]

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Restaurant Facebook Fan Page

Your Restaurant Facebook Account Is In Jeopardy

Facebook has recently announced that it is going to be deleting 83 million user accounts that violate their terms of service.  Those terms of service are not often read, but are expected to be followed by all users of Facebook.  Over half of these accounts are classified as “duplicate” accounts.  A small portion of the […]

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Google+ Local For Restaurants: Free Report of the Month

With the buzz surrounding the introduction of Google + Local combining Google Places with Google+, I have decided that this topic needs more discussion. For this reason, I am releasing Google+ Local for Restaurants as the new free report of the month. This report is an excellent resource to bring you up to speed on […]

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Hospitality Formula

How To Rank First In Google + Local For Restaurants

In my last post I discussed Google Places being discontinued to become Google + Local for restaurants.  Over the last week I have read a number of articles on the topic and sat in on some webinars with some of the top local marketing professionals in the country.  It took a while to digest, but […]

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Google + Local For Restaurants

Google has changed the rules of the game yet again.  Google Places is now Google + Local.  The new concept integrates your Google + for Business account with your Google Places listing.  If you didn’t take my advice before and get a Google + for Business account, sign up for it now.  Seriously, open a […]

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Restaurant SEO

How SEO and Social Networks Reach Potential Restaurant Guests Online

There are a number of different ways to reach potential restaurant guests online.  The most common and easiest to understand is social networks.  Most restaurant managers have a Facebook or Twitter account which enables them somewhat understand how to utilize these networks.  By doing so, they often feel that they are contributing to marketing their […]

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restaurant groupon

New Insights On Groupons For Restaurants

One of the hottest topics among restaurant owners in recent years has been whether Groupon and other daily deal offers were a good form of restaurant marketing.  The economic downturn left restaurants searching for ways to fill their empty tables.  Groupon stormed onto the scene with a great deal of media buzz and left restaurant […]

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SEO for restaurants

Google For Restaurants: An Introduction

Years ago the first step in restaurant marketing was to take out an ad in the phone book.  Restaurants deliberated at length how much they could afford to spend on their phone book advertisement.  Fortunately, this is no longer the case.  In fact if ask anyone under 30, they could probable not tell you why […]

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restaurant website design

Four Questions To Ask About Your Restaurant Website Design

When you search for the term “restaurant website design” in any of the major search engines, you will come up with two types of results.  The first will be companies offering to sell you a restaurant website of varying quality at a wide range of prices.  The second and more prominent set of results will […]

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QR codes for restaurants

Using QR Codes for Restaurant Marketing

QR codes can be a very useful resource in your restaurant marketing plan.  These codes have become ubiquitous in the last couple of years.  As more consumers switch to smart phones, this trend can only continue in the foreseeable future.  Unfortunately, many restaurant marketing companies are convincing restaurant owners that they must spend a fortune […]

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